I own GOOG, been in and out since late 06 making a bit of money eventually got caught in this nasty selloff. I was stunned by the decline that turned a large profit into an equally large loss. As many I thought the stock was invulnerable , the company solid and technicals didn't alert me to anything . I held on as I suspected it was a shakeout, the stock came back. In the meantime, I came to know the company using their advertising service. I wouldn't have known anything about Google from the press and Wall Street research I would swear these guys are running a scam operation. I knew of course about the click fraud issue estimated at 20% of total clicks. As a customer, Google system looks like a black box, the way clicks are priced is insane, costs go up 200-300% from one day to the next without explanation, no transparency whatsoever unlike what the CEO is spinning on CNBC right now . Apparently even experienced users are puzzled by Google's pricing. To me you would have to be a fool to trust these guys with most of your advertising dollars . I didn't like the company before because of its threats to privacy now I hate them. But again , I may just be pissed off because of my personal experience and none of what is going on should be seen as fishy or even potentially illegal and they are just running a cash machine, a cash machine that I still would call a -legitimate- ripoff operation . I still think they 'll end up pissing off a lot of customers the Ebay way. As for the stock, it could well go much higher before going the way of former highflyers.