Pull up any search/site on Chrome and compare the UX with Brave - night and day Even so, old habits die hard. I still use Chrome..
Conglomerates are always inefficient. Breakups are always a boon for shareholders. If you broke up Alphabet into its small pieces the individual units would have a much higher valuation. That would really be true for a monstrosity like Amazon.
Hopefully they learned from the ma Bell....In this day and age a corporation can move HQ out of the Continental in a key stroke. It would be wiser to step tepidly in this issue. I am sure many 3rd world nation states would be more than happy to Alphabet come over to an unrestricted environment to setup shop. Laissez Faire