GOOG buys DoubleClick

Discussion in 'Wall St. News' started by a529612, Apr 13, 2007.

  1. I have some friends who work for that buyout firm and they are quite happy fellows today. They paid $1.1 Billion in 2005 and put up only $300 million in equity. Not a bad return on equity at all.

    On the whole, though, I find this a bit scary because it means that Google ads are going to become even more intrusive. Doubleclick was the industry leader in violation of privacy, and I expect Google to take that to a whole new level.
     
    #21     Apr 16, 2007
  2. Very good move.

    Google is one step closer to owning the internet
     
    #23     Apr 17, 2007
  3. Seems like a good purchase, didn't know double click was so big though.
     
    #24     Apr 17, 2007