http://www.reuters.com/article/2012/03/09/greenmountain-options-idUSL2E8E9EC420120309 Green Mountain option bets raise eyebrows
It's called insider trading and it's rampant. They'll just get a $100k fine and walk away with millions, the only losing group here will be the honest traders.
Nasty how obviously they can give the finger to SEC - "we'll do what we want". This is clearly trading on non-public information, yet he isn't even investigated yet. ------ Robert P. Stiller, founder and chairman of Green Mountain Coffee Roasters Inc. (GMCR), sold $66.3 million of his stock before it plunged the most in four months on news that Starbucks Corp. (SBUX) had developed a rival to its K-Cup brewer. Stillerâs combined sales on Feb. 15 and 24 were his largest in a single month since at least 2003, when the stock traded below $2, data compiled by Bloomberg show. He would have received $13.7 million less had he sold after March 9, when the shares fell 16 percent on Starbucksâ introduction of a machine for home-brewing single cups of espresso and coffee, a challenge to Green Mountainâs Keurig system. http://www.bloomberg.com/news/2012-...sold-stock-before-starbucks-k-cup-threat.html
. This might explain the delayed reaction in the stock. The news was out the day before. It was only after hours did the stock tank. Someone informed must have gotten word that the CEO was selling and they must have thought that there was more to the story than the public perceived. Information networks are alive and well it seems.