Taking Twisted One step Further- Twisted Tea Maker Boston Beer Co. Launches Cannabis Drink TeaPot The Boston Beer Company, maker of Twisted Tea, unveiled TeaPot today. May 23, 2022 The Boston Beer Company, Inc.—the company behind hard drinks such as Samuel Adams, Angry Orchard, Truly Hard Seltzer, and Twisted Tea Original Hard Iced Tea—today announced the launch of TeaPot, a new line of cannabis-infused iced teas. According to a May 23 press release, TeaPot is the company’s first infused beverage offering and will be available to the public in select Canadian provinces beginning in July. The brand’s first release is a Good Day Iced Tea, made with real lemon black tea and infused with Pedro’s Sweet Sativa, a cultivar grown in Strathroy, Ontario in Canada by licensed producer Entourage Health Corp. Each can contains 5mg of THC, ideal for daytime or nighttime use. Given the popularity of hard iced tea drinks, ciders, and other variations, the forward-thinking move mirrors a seismic shift in social drinking. “TeaPot is meant to be very inviting as a brand,” Director, Head of Cannabis at The Boston Beer Company Paul Weaver, told High Times. “Cannabis beverages are the most social form of cannabis consumption. And it’s really about bucking the trends as a solitary stoner—you no longer have to leave outside and come back to join the party.” Weaver says that while there is a great deal of current hype around full-spectrum terp profiles and effects—notably in the flower space—the herbal taste is not necessarily what beverage makers are after. “It’s a nice balance between black tea and lemon and a little bit of sweetness with virtually no cannabis taste or aroma,” Weaver said, adding “we know how to make a really great tasting iced tea.” Leaving out the cannabis aroma makes it ideal for a layer of discreteness. The expansion into the cannabis area shows “the continued progress of Boston Beer’s product development capabilities,” Weaver continued. “Our CEO, Dave Burwick likes to kind of challenge us to be the most innovative beverage company in the world, which is kind of a lofty ambition. But for him that means not only how we took craft beer and then evolved with the hard cider with the Angry Orchard brand or evolved into flavored malt beverages with Twisted Tea, and hard seltzers.”
Boston Beer Expecting Double-Digit Twisted Tea Growth Through 2023; Some ‘Green Shoots’ for Truly Despite Sales Declines
AB InBev, Molson Coors dent US craft beer competition with cheaper six-packs June 12, 2023 By Ananya Mariam Rajesh June 12 (Reuters) - Anheuser-Busch InBev and Molson Coors Beverage are set to gain market share from craft beer makers in the United States this year as cost-conscious consumers are opting for cheaper six-packs, according to analysts and industry experts. With inflation making goods more expensive nationwide, consumers are trading down to more affordable beers, boosting sales and protecting margins for major beverage players. Beer is often touted as recession-proof, so large companies may continue to earn solid profits even as economic activity slows. "Most cost-conscious consumers are still buying the same volume of beer, but in the less expensive category of beer," said Neil Reid, professor of geography at the University of Toledo, who has researched the beer industry. Analysts polled by Refinitiv expect annual revenue to grow about 6% for Molson Coors and 7.5% for AB InBev in 2023, while craft beer maker Boston Beer Co is expected to post a near 3% fall in revenue, compared with last year's 1.6% rise. Overall U.S. beer sales grew 1.8% in the 12 weeks ended May 20, according to data from research firms NielsenIQ and TD Cowen. Craft beers are more expensive and made from higher-quality ingredients, and have a consumer base that rarely shifts to cheaper brews. However, those brands have suffered a drop-off in demand since the pandemic as premium brews rely heavily on in-store shopping. "The craft beer category has suffered from a couple of headwinds. One is kind of just the legacy issues from the pandemic, but also from a trade-down because craft tends to be priced at a premium," TD Cowen analyst Vivien Azer said. Sam Adams maker Boston Beer, the largest craft beer maker, saw its market share slip last year. The company's market share was 1% in the overall U.S. beer industry, down from 1.1% last year for the first four months of 2023, according to data firm Numerator. Sales growth in Molson's Blue Moon, its craft brand, declined 8.6% in the 12 weeks ended May 20 on a year-over-year basis, according to data from NielsenIQ and TD Cowen. Meanwhile, AB InBev's market share in dollar terms rose to 40.4% in the first four months of 2023 in overall U.S. beer sales, up from 38.3% at the same time last year. Molson Coors' market share was second at 25.3% and Constellation Brands, maker of Corona and Modelo, was at 9.4%, compared with 23% and 8.8% a year earlier, respectively. While AB InBev and Molson Coors bought brewers to expand into the craft brewing segment starting in 2011, the companies have seen little success and have lost market share in the category. As a result, Constellation Brands' Funky Buddha and AB InBev's Appalachian Mountain Brewery were sold back to the founders in May. The larger brewers are less likely to buy additional craft brewers and instead invest in their best-selling products like Miller Lite, Coors Light, Bud Light and Beyond Beer products, said Jon Reynolds, certified instructor in the business of craft beer at the University of Vermont. Giants such as Molson Coors and AB InBev are insulated somewhat from economic downturns by their diversified portfolio that allows them to sell not just premium brews but also cheaper varieties with low alcohol content like Bud Light and Miller Lite, Reid said. AB InBev executives said the company is tripling its investment in Bud Light for the summer, even though sales have been hit after a social media promotion on April 1 with transgender influencer Dylan Mulvaney resulted in a backlash from U.S. conservatives. A 16-ounce six-pack of AB InBev's Natural Light and Molson's Keystone Light averages about $4.99 in the United States, making them lower-priced beers. Bud Light and Coors Light, popular premium light beers, average about $7.40 for a 12-ounce six-pack, while Boston Beer's Sam Adams costs between $10 to $12. AB InBev CEO Michel Doukeris said the beer industry in the United States remains resilient, with industry volume trends improving sequentially and sales on a dollar basis up 3%. "The American consumer likes light beer," Molson Coors CEO Gavin Hattersley said at a conference in early June. "I think dynamics within the subsegment might change, but the overall consumption of light beer is not going to change materially." ////////////////////////// Very informative. makes you think,/ STZ is the better pick I think.
DAL Delta Air Lines, Inc. You notice this strength- they have an update of some sort this week. May hit our PT if the market can hold up. / timing sucks. $42.86-0.08 (-0.19%)4:00 PM 06/23/23 NYSE | $USD |
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