House of Gummy Part 2 ______________________________________________ Why Coca-Cola’s New Coke’ Flopped Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic. If it ain’t broke, don’t fix it. The time-tested adage appears to be the lesson from Coca-Cola’s disastrous introduction of “New Coke." Except in 1985, Coca-Cola indeed thought its signature brand was broken. Although Coca-Cola remained the world’s best-selling soft drink, rival Pepsi-Cola continued to gain market share in the 1970s and early 1980s, thanks in part to its aggressive “Pepsi Challenge” campaign in which consumers taking blind taste tests were surprised to learn they preferred the flavor of Pepsi. To the shock of Coca-Cola, internal taste tests yielded the same results. Company executives grew convinced that its soda’s taste—not its rival’s advertisements targeting the “Pepsi Generation”—was the reason for its declining market share.
Nice thread Stoney. I like the analogy of Drag Queens throwing shade or trying to out-pose each other I think that maybe a subtle dig at the other participants of this glorious House of Gummy series. You Guys are pure Stock Traders. Is it true that Warren Buffett only earns about 19% per Year? While I understand he's moving Millions/Billions and is a Value Investor, that still seems pretty bad for such a high profile Investor. Perhaps his strength lies in the promotion of his Fund, to keep the stock price of BRK B rising?