KO don't go up anymore? The MBA guys asked the same thing, watch him reply in the video, then you will understand. For banks, he owns WFC, STI and USB. I am not sure exactly for what reasons, but one thing is for sure: he's not after dividends. Again, it's in the video. He doesn't change around positions a lot. He will take new 2-3 new positions a year that he researched well enough to hold for 20-30 years. You won't want to do that with tech companies because many of the NASDAQ constituents won't be listed in 30 years. This guy is not a one hit wonder. This guy is as real as it gets and he made money in all markets. In the 60s and 70s where the indexes went nowhere and lots of investors were wiped out, in the huge 80s bullmarket with the 87 crash, in the 90s bubble and in the 2000s of today which saw a terrible bear market wiping out billions in wealth. You don't have to believe or follow or even become a fanboy of Buffet, but one thing you should consider is respecting his trackrecord and discipline.