IMO, a Phyrric victory as the avg age of a Fox news viewer is in the mid 60s. The younger demographic gets its news via the net. O'Reilly's show has an avgerage age of 71. Rush's dittoheads average over 65. Basically Fox and conservative talk radio derive their numbers from grumpy old men. Not good news for the long haul; kinda like the Harley demographic. Seneca
April Ratings: FNC Beats CNN and MSNBC Combined How's this for cable news domination - Fox News beat CNN and MSNBC combined in every hour from 6amET to MidnightET in both Total Viewers and the A25-54 demo for April 2009. FNC had the top 11 cable news programs in Total Viewers and 12 of the top 15 in the demo. FNC is the #2 network in Total Viewers on all of cable. From 9amET on, every program grew by more than 60% in the demo. The 5pmET hour, now occupied by Glenn Beck, is up 212% in the demo and up 128% in Total Viewers. Your World with Neil Cavuto is up 102% in the demo and up 60% in Total Viewers. On the Record with Greta Van Susteren is up 75% in demo and up 55% in Total Viewers. Also in demo: FOX Report is up 75%, Special Report 70%, The O'Reilly Factor 74% and Hannity 64%. Fox & Friends has now been #1 for 90 consecutive months, Studio B with Shepard Smith for 80 consecutive months.
Fox News dominating is a bit of a myth. Granted they lead in cable but compared to traditional network news, well, let's be fair and balanced and look at the numbers and then you decide: FNC â 1,301,000 viewers CNN â 641,000 viewers MSNBC â426,000 viewers CNBC â 213,000 viewers HLN â 345,000 viewers Congrats to Fox. NBC 8.4 million ABC 8.0 million CBS 5.9 million. Cable viewers total about 3 million vs network's total of about 22.3 million. Network has 17 times as many viewers as does Fox. Seneca
You are comparing apples to oranges. The cable numbers you quoted look like the hourly averages for the entire day versus network news casts. You should compare the same time slots for cable news (network news audience is still much larger).
These data say otherwise: from the latest Nielsen: "According to Nielsen Media Research data, âNBC Nightly News with Brian Williamsâ was the most-watched network evening newscast, winning the week of April 20-26, 2009. During the week, the Williams-led newscast averaged 8.105 million total viewers, +670K more than ABC âWorld Newsââ 7.435 million, and +2.357 million more than CBS âEvening Newsââ 5.748 million. Season-to-date âNightlyâ leads ABC by 791K viewers." http://mnilive.com/?p=3036 Seneca
One for Fox: " No wonder Fox News spends its days sounding like your racist grandpop: he's the network's target audience. Fox's median age is 63.9, according to Nielsen. Hysterically, that must have been the demographic that Greta Van Susteren was gloating about in her blog yesterday." http://www.jossip.com/fox-news-courts-coveted-old-n-grouchy-demographic-20080818/ For the dittoheads: http://www.vanityfair.com/politics/features/2009/05/rush-limbaugh200905?currentPage=1 Seneca