That's what happens with alot of unskilled investors. Just read these boards and you can see the investors that are losing money and how they cling to their mistakes... defending them relentlessly. Message boards are a good study in investor psychology 101. There was another thread about CFC and the guy on there was all over other message boards defending the CEO, the sector etc and was saying buy. That was even when the stock was gaping down 3 times in one week and breaking support at 30. He was touting it at 30 as the bottom for CFC. The worst is yet to come for the housing sector.