I just saw my first etf ad on MSNBC. Been a long, long, time. I'm a bull and fully invested in the stock market. Not a doom and gloomer. Some of you guys don't remember the 90's. Back then people watched David Letterman, and just about every other ad was for a mutual fund. Just something to notice. I suppose you could call it a contrarian indicator. In that, the more financial ads you see on non financial channels, the more cautious you should be. after all, it's been a very good and pretty long bull market.