Finger Lickin' Good

Discussion in 'Chit Chat' started by Tom B, Sep 22, 2010.

  1. Tom B

    Tom B

    KFC pays college women for ad space on buns

    By Bruce Horovitz, USA TODAY


    KFC wants folks to watch its backside.

    Or, more precisely, the backsides of female college
    students it's recruiting to promote its hot new
    bunless Double Down sandwiches.

    Women on college campuses are being paid $500
    each to hand out coupons while wearing fitted
    sweatpants with "Double Down" in large letters
    across their rear ends.

    The promo comes as KFC is in the doldrums
    domestically. The world's largest chicken chain's U.
    S. same-store sales fell 7% in the second quarter.
    Nearly all its growth now is in international

    Last week, the chain confessed that more than six in
    10 Americans ages 18 to 25 — the chain's key
    demographic — couldn't identify who Colonel
    Sanders was in the KFC logo.

    Now, it's turning to cute women parading around
    campus with "Double Down" emblazoned across
    their fannies.

    The nation's largest women's group doesn't like it
    one bit. "It's so obnoxious to once again be using
    women's bodies to sell fundamentally unhealthy p
    roducts," says Terry O'Neill, president of the
    National Organization for Women. What's more, she
    says, KFC has forgotten something important:
    Women make more than half the decisions about
    what to eat for dinner.

    But KFC marketing chief John Cywinski says it's an
    effective way to catch the attention of young men —
    KFC's key customers and the biggest fans of Double

    As of Tuesday afternoon, KFC had received no
    complaints about the campaign, KFC spokesman
    Rick Maynard says. "We've taken a page out of the
    book of some apparel companies and sororities who
    have promoted in this way for years," Maynard says.

    The program began last week at Spalding University
    in downtown Louisville. The chain plans to expand
    it to at least three more campuses. The additional
    schools and the women there will be picked via a
    Facebook promotion.

    The stunt hasn't reached Colorado State University
    — and senior public relations major Candace
    Carlucci hopes it never does. "It may be funny, but
    it's also inappropriate and degrading," she says.
    "There must be another way for KFC to get its
    message out."

    Brand guru Jonathan Salem Baskin says there's
    nothing "inherently wrong" with using women to
    attract guys, but in this case, "It's irrelevant to the
    product." KFC would do better, he says, to follow the
    McDonald's model: "Clean up your stores, fix the
    menu and please people with the food you make."

    One point of confusion, he jokes: "I guess the buns
    do come with KFC's sandwich."
  2. Lucrum


    Hmmm makes me want to eat at <s>the "Y"</s> uh I mean KFC.
  3. Tom B

    Tom B

    +1:) , or better yet, :p
  4. [​IMG]

    Your cholesterol will go up 10 points just looking at that nasty sandwich. Then KFC wants you to look at the girls and get your blood pressure up 10 points too. Great recipe for a heart attack.
  5. that's ridiculous :eek: i mean c'mon use a little common sense KFC