Before I opened my mouth about netflix I would find out about the Roku business model. Is it paying money to netflix? The interesting play -- is in Roku player itself as well as the wii, x box - and perhaps iphone and google phone. I find the roku to be one of my most satisfactory pieces of technology and it is connecting me to baseball, amazon downloads, pandora, etc. Is roku striking royalty deals? Does netflix have a stake or is netflix just one channel which can easily be replaced by amazon?