On the other hand, the 2 billion first asking price is true. Zuckerberg made the deal without the board's approval.... "Heâd worked out the deal himself, in three days of negotiations with Instagram founder Kevin Systrom in Zuckerbergâs home. Sources tell The Wall Street Journal that Systrom initially asked for $2 billion, but Zuckerberg told him to imagine a day when Facebook was worth $200 billion or more, in which case 1 percent of the company would meet his price. Systrom was apparently convinced, and the deal was done. The board, a source says, âwas told, not consulted.â"