Which family fits your style best? http://www.tradingmarkets.com/.site...6-ETF-Families---What-Fits-You-Best-79550.cfm surf
Exchange Traded Funds or ETFs for short, have become extremely popular over the last few years. They provide the investor easy access to an entire sector or index by trading one share of stock. Simply, ETFs are constructed similar to a fund, but trade like an exchange traded stock. ETFs offer investors diversity, liquidity, focus, and transactional ease. These factors have led to the top 3 most traded U.S. stocks being ETFs and 5 of the top 10 most active U.S. stocks are ETFs. This article will provide a brief overview of the 6 primary ETF families so that you can choose which family and ETF best fits your strategy, outlook and investment objectives. The 6 ETF families are iShares, SPDRS, Rydex, Vanguard, ProShares, and PowerShares. Let's drill down into each of these unique ETF famil..........
Who cares about some ETF "family"?? Do you trade based on a stock family? You trade whatever instrument is most apropriate, period. Regardless of who milks it behind the scenes. It's a bunch of marketing to suck your money into their "AUM" pile.