No necessarily a bad idea, but the realtors and top wealth managers around Palo Alto are the ones standing to make out.
Anyone that thinks there was ever easy money to be made in the secondary markets will be fooled, because the price was set privately when a hedge fund bought $25 billion and set the price between $19-25 per share. It's now at $42. The potential upside is severely limited at 100 times earnings, but if the growth stays above 100-300% in the first year that will certainly look good in hindsight but it's a great opportunity to sell if you're a shareholder.
The problem is FB doesn't make that much money yet. Eyeballs are potential, but the difference between Google and FB is that Google always made insane amounts of money, FB already relies on Zynga for 15% of their gross.