<script src="http://player.ooyala.com/player.js?height=360&deepLinkEmbedCode=oxaGFnMjpYKZaLrp2YsRqFDqolgNsrNg&embedCode=oxaGFnMjpYKZaLrp2YsRqFDqolgNsrNg&width=640&video_pcode=oza2w6q8gX9WSkRx13bskffWIuyf&autoplay=1"></script> Facebook Smear Campaign Backfires, Takes Spotlight off Google Privacy Issues The media frenzy surrounding the latest Facebook PR scandal targeted at Google continues to rake Facebook over the coals for their underhanded and malicious PR attack against Google. As has been circulating in the news for days, Facebook hired an upscale PR firm, Burson-Marsteller to spread negative press regarding Googleâs Social Circle initiative which Facebook claims scrapes private user data without their permission. Instead of publicly expressing their âso called concerns for the publicâ, Facebook engaged in an unethical means of âsmearingâ Google through various media outlets, a whisper campaign, and down right playing dirty. As Burson-Marsteller spread their negative attack, not all recipients of the news were willing accomplices. Christopher Soghoian, who is a blogger and known advocate on privacy issues, as well as a consistent critic of Google in regards to their privacy practices, actually stood down on the attack against Google, and instead exposed the Burson pitch by posting the request from Burson-Marsteller in its entirety, hence exposing Facebookâs dirty deeds. Facebook has tried to do a little damage control by standing by their position that Googleâs Social Circle is designed to scrape private user data without their permission, and makes a minor comment that they should have been more transparent in their effort to verify how users felt. Nobody really seems to care about Facebookâs weak effort to defend themselves, and the media continues to ensure that they have very visible egg on their face. Analysts have pointed out that due to Facebookâs lack of integrity in engaging in such an underhanded smear campaign, Google is now portrayed as having been victimized and falsely accused, and nobody really even cares about the accusation of data scraping at this point. The spotlight is on Facebookâs behavior, and not Googleâs alleged piracy of information. Google hasnât even had to respond to the situation, and has taken the strong, silent position and high road by not really saying anything negative about Facebook. Well they donât really have to do they? The media is taking care of all that for them. Shame shame on Facebookâ¦â¦awwww, poor Google. Thatâs what is resonating out there, much to Googleâs benefit.