Apparently they had troubles finding marketmakers for this, even with the incentive program and going full-tick instead of half-tick (which sucks too btw).
It was so obvious that it was gonna be a bust. Less liquidity, more exchange fees relative to size, and no interest from Institutions.
Volume has been increasing just about every day and the contact has averaged over 10,000 fills the past few days. I think this contract will do fine. Very well actually.