We here are engaged in a grand psycho-social experiment. Traders, once a gregarious genus, fragmented into proto-individuality with the maturation of on-line trading. They reverted from a semblance of pre-civilized tribal unity to the primal instinct to kill or be killed, to eat or be eaten. Now ET has brought us back together, if only virtually, in numbers so large that we must be considered a civilization. What discontents has this bred? What are the impacts on libido, aggression, religion, ego, superego? Are we happier? Or not?