Suppose you're on the board of company whose primary business is selling a deregulated energy product (nat gas, power, heating oil, propane, etc). As a board member you have to suggest a strategy as to how the company should "hedge" it's upcoming fixed price offering. Your main challenge is that 3-6 months from today (May '07 - Aug '08 time frame) your competitors will most likely offer your potential customers a fixed price on product to be delivered from Oct '07 - Apr '08. Assume that industry wide profits margins are generally too small to justify simply getting long call options and that the product is not storable and/or you don't own assets. Generally speaking, what would you suggest and why?