Anyone who is talking about skewed vs. bi-modal is way over my head. I don't do enough volume for me to even consider that. I trade options. This is what I know. Pick one or two entities that you like for whatever reason and learn how they work. Stay with what you know. Going all over the place because of earnings disappointment or whatever is more than I can handle. I am not cool enough to do something just because it went up or down a lot. Secret - For any company there is a group that works the options. In time you will see how they work.