Don't know why there isn't an E-Trade link on the broker ratings column. Needed to unload somewhere! I've been trading and investing for a long time, with many brokerages. I was forced to move to E-Trade with their purchase of BrownCo, so I figured I'd give them a shot. Without doubt, in far too many ways to elaborate here, the worst operation I have ever encountered. Their highly publicized efforts at high tech platforms are a joke at best. Half the time they don't work, the other half for a variety of reasons they fail to connect, provide false balance data, and just generally tend to screw up an otherwise pleasant day. Customer service is full of bright promises that are never followed up. So as a word of caution, for any of you who might be attracted to their advertising claims, don't believe a word of it. A sad story for a very large company that has acquired other brokerages with the promise of a better trading experience.