we have been doing coupons for 10 years and I can tell you its the greatest business in the world. Its a spread business. Selling discounts is a win win win. If you short Groupon you are out of your mind. This IPO is more about visibility than earnings. They should be profitable in 18 months and thereafter pure profits. Its people getting businesses to give clients coupons and getting those coupons to the consumer. Its like a coupon Bank- They don't make anything and they can use machinery to automate most of their operations. Groupon is a real concept.