Yep. I just wanted to see who would use a walk-in full service brokerage when there is the internet. From my perspective, its a no-brainer. I like using the internet brokerages for obvious reasons. However, there were things brought up in this thread I had not thought about. For example, negotiating the margin rate with the full service brokerage. There is no way I can negotiate that same rate with the online brokers. OR The full service broker having a wider access to shortable stocks OR The full service broker actually having some tips for you. When you use an online brokerage, you just hit the switch and there is no human seperating you from the trade. Therefore, there is no one there to tell you that this might be a bad deal. The full service broker will be there giving you advice on different things. However, this advice might be to the negative as well. Lets just say this thread brought up a few things that I did not think about before. . .I'll be honest. I have never really set foot into a full service broker so I dont know the experience. My generation is the online brokerages.