YOu have to have hear me out here. I've started to subscribe to some of the newsletters that the smartest marketing people in the world are behind, and I've been totally shocked at how absolutly terrilby some of them do. I'm actually starting to think that in some ways it might be part of the marketing plan: Here is why. Us against them is one of the very strongest bonding themes you can use with a human being. Don't believe me, try this. Ad: "needed: Healthy young men to travel to strange foreign lands to kill strangers. Your chances of being killed or maimed yourself are very high, and you will almost certainly watch some of your best friends die in front of you" Not too appealing, but people are joining the army to fight a common foe. It's happened for ages. So I read these things and they go on and on about the idiots moving the market this way, and the evil manipulators etc. And some of these letters are making tens of millions per year for the propriator. Anyway this is just something that has struck me as interesting. This being ET I'm sure I wont have any problem finding a stack of people who agree with me, but I'm actually kind of surprised and I honestly do think some of them are losing on purpose as a well thought out strategy for keeping customers and I aint kidding.