There are still many firms who trade against or sell order flow out there. This board has more "sophisticated" traders (except for a few ) and therefore aren't representative of the overall retail market. To def. We monitor our overall risk pretty well (after all it is our money, as you all know), and the limits afforded experienced traders have paid off for them, and us in the long run. Experienced traders just don't like to run into any type of limitations it seems, and those with lesser experience can climb the ladder. I hate ads too! But we gotta keep Baron happy!