Despite Cubs Fiasco, CBOE Makes 2nd Go At Sports Marketing

Discussion in 'Wall St. News' started by archon, Jul 8, 2008.

  1. archon


    Blackhawks, CBOE team up in sponsorship deal
    By: Lorene Yue July 07, 2008

    (Crain’s) — When the Chicago Blackhawks hit the ice during home games, they’ll be introduced with the backing of the Chicago Board Options Exchange.

    The CBOE will be the team’s presenting sponsor for the 2008-09 season as part of a multi-year agreement. That means CBOE will be mentioned in conjunction with the Blackhawks in every radio, print and television ad, as well as at all 41 home games.

    The value of the deal was not disclosed.

    William Brodsky, CBOE’s chairman and CEO, said in a statement that he was “delighted” to be part of the team.

    The deal also gives the exchange naming rights to two front-row seats located on center ice between the players’ benches. Those “CBOE” seats will be auctioned off via the Blackhawks’ and CBOE’s Web sites prior to each home game.

    In a statement, Blackhawks President John McDonough said he hopes the deal will “maximize exposure” for both parties.

    The Blackhawks deal marks the second sports sponsorship in recent months for the CBOE. Earlier this year, the exchange and the Chicago Cubs signed a deal to auction off 70 season tickets for a newly named seating section in Wrigley Field, as well as seats behind home plate throughout the season.