On Sale and clearly a loss-leader just trying to get people to call into Dell during the Holidays. I bought this monitor last month for $205, down from the retail price of $259 at the time. Now $239 - $65 = $174.00 http://accessories.us.dell.com/sna/category.aspx?c=us&category_id=6198&cs=04&l=en&s=bsd Free shipping and 3 year warranty!