David Axelrod and his mission to put blacks in office.

Discussion in 'Politics' started by ang_99, Nov 7, 2008.

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    Leaving journalism in 1984, Axelrod managed Paul Simon’s upset victory over incumbent U.S. Senator Charles Percy in Illinois. Since then, he has worked for leading Democrats across the country, including Senator Hillary Clinton and Attorney General Eliot Spitzer in New York, Governor Tom Vilsack in Iowa and Congressman Rahm Emanuel in Illinois. A specialist in urban politics, Axelrod has produced victories for mayoral candidates in Chicago, Houston, Philadelphia, Cleveland, Detroit and Washington, D.C.

    n 2006, Axelrod oversaw the Democratic Congressional Campaign Committee’s independent expenditure media program, helping Democrats regain the House Majority for the first time since 1994. That same year, Axelrod served as media advisor to Deval Patrick, former head of the U.S. Justice Department’s Civil Rights Division, who was elected Massachusetts’ first Democratic governor in 16 years, and the first ever African American governor of the state.

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    Once the preliminary research and planning is done, our job is to help a campaign define its message. We have written speeches for many clients -- including former President Bill Clinton -- and apply our experience in developing winning themes. We work with spokespersons for campaigns in crafting speeches, as well as developing techniques and strategies for generating -- and capitalizing on -- media interviews.

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    David Axelrod is the former political editor of the Chicago Tribune. John Kupper spent almost a decade as communications director for Members of Congress. John Del Cecato served as national spokesman for the Democratic Congressional Campaign Committee, and communications director for campaigns across the country. We understand this side of campaigns better than any firm in the business.

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    Our bread and butter is the production of top-flight TV and radio ads. AKP&D has won a number of national awards, and a great deal of notice, for the distinctive quality of our work. More important, we have won many races because we understand that winning requires more than creative media. It requires the right message.

    Every spot on our reel -- every spot we have ever produced -- can be understood in the context of strategy. We are message consultants, not merely producers of media, and therein lies an important distinction:

    Our spots not only look good. They work.

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