https://www.cnbc.com/2018/05/15/coinbase-bets-big-on-institutional-investors.html The San Francisco-based company announced the launch on Tuesday of four new products aimed at that investor class: Coinbase Custody, Coinbase Markets, The Coinbase Institutional Coverage Group and Coinbase Prime.
Coinbase CEO Brian Armstrong to talk the future of cryptocurrency at Disrupt SF https://finance.yahoo.com/news/coinbase-ceo-brian-armstrong-talk-174521892.html
Coinbase To Add “Many More” Altcoins In 2018 Says Co-Founder And CEO Brian Armstrong In an interview with CNBC, Coinbase co-founder and CEO Brian Armstrong discusses how bitcoin and other cryptocurrencies are becoming Stock Market 2.0. Armstrong also notes that Coinbase will be adding several new cryptocurrencies in 2018 to go along with the three they currently offer — bitcoin, ethereum, and litecoin. This is important in that buying cryptocurrencies on exchanges like Binance or Changelly can be complicated for the cryptocurrency novice. Coinbase simplifies buying cryptocurrency by allowing a user to deposit money with credit, debit or bank transfers. By streamlining the process, more people are able to invest money and more investments yield higher prices, and thus any currency available on Coinbase tends to see the Coinbase Bump. Investors are currently speculating on what tokens Coinbase might add in an effort to buy-in before the masses. Popular speculations are: Bitcoin Cash (confirmed and now available), Monero, Dash, Ripple, and Iota. “The ones that are the most exciting to us that we have on the platform today are bitcoin, ethereum and litecoin, but there’s many more that are going to be added to the platform in 2018 and I think this is going to be a really exciting space for all kinds of institutional investors to make money.” You can follow Coinbase co-founder and CEO Brian Armstrong on twitter.
All the big companies including banks as well as governments are already involved in bitcoin, in my opinion.