Bud Light 24-pack sells for $3.49 in at least one store as sales tank: report Bud Light's marketing mishap shows no signs of ending https://www.foxbusiness.com/markets/bud-light-24-pack-sells-3-49-least-1-store-sales-tank-report
inb4 "zerohedge lol" "Gone, Gone": Anheuser Busch Fires Pro-Trans Marketing Execs Who Destroyed Brand Anheuser-Busch has fired two marketing executives who were placed on leave after destroying the Bud Light brand with an advertising campaign featuring transgender influencer Dylan Mulvaney. Public/Screenshot/YouTube — User: Daily Updates News According to the Daily Caller, Group VP for Marketing Daniel Blake, and Bud Light Marketing VP Alissa Heinerscheid are "gone, gone" after initially being placed on leave, per an anonymous source. "To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence," said the source in a text message to the Caller. "The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her." (Or maybe a field day?) "To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so thats a fault," the source continued. "Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing," they said. Earlier in June, Bud Light parent company Anheuser-Busch opened an email the Caller sent asking for specifics about Blake and Heinerscheid but did not reply. The Caller specifically asked whether the two were still on leave, whether they were on paid leave or unpaid leave and whether they would be returning to work if they hadn’t yet. The company was given multiple days to respond to the deadline. Bud Light has faced heavy criticism and lost its spot as America’s top-selling beer in early June due to a boycott that began after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face. -Daily Caller One Anheuser-Busch distributor told The Wall Street Journal earlier this month, "Our year is screwed" because of slumping sales and since they don't carry Modelo, which has taken the top spot. For the week ending June 3, Bud Light sales were still down 24%, while Modelo Especial was up 12%. The latest numbers follow Memorial Day weekend images shared on social media showing desperate retailers marking 18-packs of Bud Light all the way down to just $2.99. Betting on a new ad campaign to stop the bleeding is a gamble. Dave Williams, vice president of consumer insights and analytics at Bump Williams, told USA Today this week that Bud Light faces further declines and Modelo will continue to take market share nationwide. Bud Light has an uphill battle to regain its customer base after abandoning them for a clownish trans-TikTok star. The damage seems irreversible as many beer drinkers have realized the light beer is 'piss water masquerading as beer.'
Bud Light sales are so far down the toilet that the companies which provide the bottles closing down. Bud Light sales drop, forces glass plant to cut production The plant's owner, the Ardagh group, announced it would be shutting down the factory in Mid-July, laying off close to 400 employees. https://www.wral.com/bud-light-sales-drop-forces-glass-plant-to-cut-production/20936196/
The Bud Light advertising was such a disaster that they are now shedding the top executives that hired the people responsible for the ad. Executives Behind Bud Light Disaster Officially Exit Anheuser-Busch Amidst Controvers https://celebmagazine.com/executive...ially-exit-anheuser-busch-amidst-controversy/ In the wake of the highly publicized Bud Light marketing disaster involving Dylan Mulvaney, reports have emerged suggesting that the Anheuser-Busch executives responsible for the debacle, Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid, are no longer employed by the company. Text messages obtained by journalist Henry Rodgers from a current regional head of marketing indicate that both individuals have departed from their roles at A-B due to their involvement in the controversy. While it was initially stated that Blake and Heinerscheid were taking a leave of absence, it now appears that their departure from the company is permanent, although official statements have not been made. (More at above url)
The staying power of the Bud Light boycott https://www.axios.com/2023/07/06/staying-power-of-the-bud-light-boycott