http://www.nypost.com/seven/03262008/business/400g_for_book_on_bears_fall_103625.htm March 26, 2008 -- TV journalist Charlie Gasparino has inked a $400,000 advance for a book on the collapse of Bear Stearns. Gasparino's book, "The Sellout," tells how Bear Stearns tossed out its tradition of hard-nosed, conservative trading skills and plunged head first into risky debt that's been drowning Wall Street investment banks. Gasparino, the on-air editor at CNBC and a former Wall Street Journal reporter, lamented that smart veterans who'd been running Wall Street banks were "some of the most conservative traders in the world, so why did they sell out these principles and begin to roll the dice so recklessly?" "Greed," Gasparino reckoned. His book for HarperCollins, which industry sources said paid a $400,000 advance, unravels what went wrong to wipe out a century of faith in American finance. HarperCollins is owned by Post parent News Corp. His agent was Todd Shuster of The Zachary Shuster Harmsworth Literary Agency. Gasparino's last book with HarperCollins explored the downfall of stock exchange boss Dick Grasso: "King of The Club: Richard Grasso and the Survival of the New York Stock Exchange."