Sad day for Chicago... http://www.chicagobusiness.com/arti...9986/cboe-moving-stock-exchange-to-east-coast (Reuters) â CBOE Holdings Inc. will relocate the trading operations of its wholly owned Chicago-based stock exchange to the East Coast as it steps up efforts to capture business from high-speed traders. The CBOE Stock Exchange will start operating out of Equinix's Secaucus, New Jersey, data center on Friday, the company said in a statement on Thursday. The Equinix center also hosts CBOE's new electronic stock-options exchange, C2. Firms that use computers to make rapid-fire market bets account for an increasing percentage of trading in the United States, and most of the high-frequency traders who specialize in stocks are on the U.S. East Coast. The microseconds saved by trading at a New Jersey hub rather than one in Chicago can make the difference between profit and loss. Other electronic traders can also benefit from the faster speeds. CBOE's move is aimed at making the regional stock exchange more relevant in a world that largely shuns local exchanges in favor of giant incumbents NYSE Euronext -- parent of the Big Board -- and Nasdaq OMX Group, or rapidly growing rivals like BATS Global Markets and Direct Edge. CBOE Stock Exchange handled 0.26 percent of daily U.S. equities trading over the last 12 months, CBOE said. CBOE owns the majority of the CBOE Stock Exchange; several financial companies also have stakes. CBOE Holdings, which first sold shares to the public last year, has stood on the sidelines as other global exchanges have dived into a new wave of industry consolidation. Bill Brodsky, CEO of CBOE Holdings, said last month he is looking at "all opportunities" for expansion, a comment that appeared to open the door wide to partnerships. The majority of CBOE's revenue comes from its Chicago-based options market, which handles trading both face-to-face and electronically. In another move aimed at winning new business, CBOE'S stock market this month simplified its trading fees, charging the same for transactions that add liquidity to the marketplace as for those that feed on the liquidity, it said on Thursday. Typically, exchanges charge "liquidity takers" more than "liquidity makers." "We've now addressed our customers' priorities by reducing execution latency and making available a very attractive pricing model," CBOE Stock Exchange CEO David Harris said. Shares of CBOE Holdings were up 0.9 percent at $24.60 on Thursday afternoon.