I can't imagine why CNN keeps hitting new lows in ratings given the important news they are broadcasting. CNN Hits Three-Year Ratings Low Amid Impeachment Drama Twitter/CNN/Screenshot 6913 Comments WILLIAM DAVISREPORTER December 05, 20199:38 AM ET FONT SIZE: CNN posted its lowest primetime ratings in three years over the Thanksgiving holidays, while Fox News posted higher ratings than CNN and MSNBC combined. Fox News averaged nearly 2.2 million viewers in primetime last week, including 303,000 in the coveted age 25-54 demographic, according to Nielsen Media Research. MSNBC averaged over 1.3 million viewers in primetime last week, with 187,000 in the 25-54 demographic, while CNN averaged just 643,000 primetime viewers, with 138,000 coming from the 25-54 demographic. (RELATED: Fox News Dominates CNN, MSNBC In Mueller Report) Tucker Carlson hosts “Tucker Carlson Tonight.” Screen Shot/Fox News It was CNN’s worst primetime week in three years, and its worst week among the 25-54 demographic. The low ratings come as House Democrats have been conducting hearings on the impeachment of President Donald Trump. (RELATED: The Tide Is Turning Against Democrats On Impeachment) Fox News also topped cable news in total day ratings for the 47th consecutive week, averaging over 1.3 million viewers. The network also finished first among the 25-54 demographic for the 17th consecutive week, averaging 222,000 viewers.
TV? What's that? http://cnnpressroom.blogs.cnn.com/2019/09/17/cnn-august-2019-ratings-digital-traffic-best-record/ http://cnnpressroom.blogs.cnn.com/2019/08/15/cnn-leader-digital-news-july-2019-ratings/ https://www.forbes.com/sites/markjo...lagging-behind-cnn-in-digital-closes-the-gap/ Cable and satellite TV penetration is likely to fall by 26% by 2030. (Source: PR Newswire) In 2017, a research and advisory company, the Diffusion Group, made a prediction about the future of pay-TV providers. Considering the rise of virtual multichannel video programming distributors, the Diffusion Group believes that by the end of 2030, the percentage of US households with traditional pay-TV services will drop from the 81% it had in 2017 to 60%. That’s a 26% decline, and if this prediction holds true, cable TV subscribers statistics are bound to change drastically. In 2018, there were 33 million cord cutters in the US. (Source: Tech Crunch) One of the most recent studies from eMarketer forecasted that the number of people who have cut the TV cord by the end of 2018 is close to 33 million people. In 2017, the number of cord cutters stood at 27.1 million, and in just a year, this number increased by 6 million with a growth rate of 22%. Furthermore, anyone wondering how many cord cutters there are in the United States in 2019 could safely assume that numbers will be higher from last year’s prediction. 59% of Americans from all states parted ways with legacy pay-TV says a 2019 Waterstone study. (Source: Waterstone Group) The Waterstone Group study is one of the most recent researches on cord cutting. The study was conducted in December of 2018; as such, it can help us get a better insight into cord cutting 2019 statistics. Another reason why the Waterstone survey deserves attention is the fact that it gathered information about cord cutting from all 50 states. The Waterstone Group recorded answers from 5,000 Americans to determine how the cord cutting trend is catching up across different states. The results have shown that the highest number of cord cutters comes from Idaho (72%), followed by Kentucky (70%), and Tennessee (69%). The cord cutting statistics show that the lowest number of people who cut the cord comes from Mississippi (47%) and New Jersey (36%). Based on all the answers, the Waterstone research shows that 59% of Americans have already cut the cord, whereas 29% of participants are thinking about cutting the cord. The number of cord cutters is predicted to reach 55.1 million by 2022. (Source: eMarketer) A market research company, eMarketer published its forecast relating to the growth of the cord cutting trend. The company laid out the information about the people in the US who stopped paying for traditional pay-TV services. In 2017, and according to eMarketer, 9.8% of US adults canceled their subscription to pay-TV services. When it comes to last year’s cord cutting statistics, 2018 marked significant growth in this trend. As eMarketer pointed out just seven months ago, the percentage of cord cutters in the US jumped to 33 million (12.9% of the American population). According to eMarketer’s predictions for 2019, we can expect 15.2% of the US population to cut their TV cord. This translates to 39.3 million cord cutters. In 2020, that number is expected to jump by nearly 6 million, while in 2021, there could be over 50 million cord cutters in the US. eMarketer’s cord cutting statistics for 2022 predict the cord cutting population to reach 55.1 million people in the United States. CNBC study shows that 57% of Americans have some form of streaming service. (Source: CNBC) In March of 2018, CNBC published the All-American Economic Survey with 801 Americans participating in the research. One of the key takeaways from the study was that 57% of participants have a streaming service of some kind. The highest number of those who participated in CNBC’s research stated they use Netflix. Another interesting part of the research shows how many people have dropped cable. 30% of the survey participants use only cable or satellite TV services, while 36% of them use both cable/satellite and streaming services. When it comes to streaming loyalists, around 20% of participants rely solely on streaming. Based on the numbers from CNBC’s research, it’s easy to conclude that Americans are adopting streaming services very quickly despite the fact that, at this point, cord cutters are greatly outnumbered by traditional pay-TV users. Who are the cord cutters? Americans aged 25 to 34, says a PwC study. (Source: PwC) The study from PwC is based on the answers of approximately 2,000 Americans aged between 18 and 59. Even though this study dates back from the final quarter of 2017, newer surveys only reinforce the key takeaways from this particular study. Even today the PwC study depicts the cord cutting demographics perfectly. According to PwC, 90% of Americans between the age of 25 and 34 access TV content via the internet. The second largest segment of cord cutters are Americans from the 18-25 age group at 87%. Next are the cord cutters aged 35-49 (78%), while the lowest percentage of those who’ve cut the cord comes from the age group of 50 to 59 (63%). On the other hand, the last age group has shown the highest increase in watching TV via the internet. The PwC cord cutting stats show that in 2015 this age group (50-59) accounted for 49% of cord cutters, while in 2017 that number increased by 14%, reaching the aforementioned 63%. We took a glance at a 2018 cord cutting research from comScore, and the data hasn’t changed much. The highest number of cord cutters are still Americans aged between 25 and 34. Lastly, the PwC research also showed that 82% of people surveyed would cut the cord if it weren’t for live sports. But what percentage of American households have cable TV? The answer to this question might swing in favor of internet TV providers if they find a way to offer better viewing options for live sports.
I'm sure CNN's marketing department and those responsible for driving Ad revenue are comforted by your note that people continue to "cut the cord", and that's the reason they're getting their ass handed to them in ratings. Never mind that cutting the cord doesn't mean you don't watch cable news. It just means you don't get it over cable.
The truest man in the bunch is HW. Then Carter, Clinton, Reagan, Bush, Obama and wayyyy last is Trump with his stupid ass haircut.
I'm sure they're delighted their ad revenue strategy of switching to online content, which CNN dominates, is paying dividends. After all, why dump money into a dying media with decreasing audience?
Sure, because online advertisements pay so much more than tv ads, and people don't use ad blockers at all, and advertisers don't know any of this. Or something.
Ah, I see. You're suggesting that people change channel to watch some other news station or...well, something else, with the same frequency and effectiveness of software designed to block ads completely from a website so they never have to see any advertisements. And you think this helps your argument? I gotta tell you, H4M. You never disappoint. Whenever I'm bored enough to stop by this website, you make it so easy to beat the ever loving shit out of your arguments. I know, I know, you'll call me delusional or go off on some other tangent. Doesn't change the fun, though.
A legend in your own mind. Keep repeating that to yourself, cognitive behavioral therapy has been proven somewhat effective in reinforcing self esteem.
Impressive response speed: 23 minutes after this thread was started with your post that contained three links and a brief comment. A few questions for you: 1. Why would you care about CNN’s ratings as shown by your attempt at minimization? 2. How is it were you able to find this new thread, consider its implications, perform research, copy and paste appropriate links, and comment in just 23 minutes? Seems to me you are a CNN worshipper, or worse, who has a pre-prepared response to an area of perceived vulnerability or as an answer to previous criticisms of CNN. Although you may be a few short hairs from a Pulitzer Prize with your posts, I, for one, am willing to nominate you for Troll of the Year.