Only to redirect those clicks and views to their lame page, and sometimes to sell their product. Allegedly speaking the truth doesn't detract from the fact that they are contributing to the swamp. They get no kudos from me for that.
They are preaching to the same choir that clicks on the guruuuuuuuuus to begin with. I can't click on next or mute fast enough. I watch/listen to what I want, not some algo's idea of what I want.