Brain science - 6 reasons science will not make you a better investor http://www.marketwatch.com/story/wall-streets-gambler-brain-lacks-moral-conscience-2013-05-15 " 1. Wall Street uses brain science to gain even more control of investors 2. Brain scientists keep investors predictably irrational for Wall Street 3. Brain scientists will never deliver on Kahnemanâs promise in 2002 4. Brain scientists mislead investors, only help the super-rich get richer 5. Brain scientists are partisan mercenaries with political biases 6. Brain-science books are useless self-help pop-psychology solutions "