Binance coin is reaching new highs. BNB is attractive to investors because Binance, the exchange, promised in its whitepaper to buy back BNB using 20% of its profits and burn them. What makes the BNB token commercially attractive is the fact that it's used to pay trading fees on the Binance platform and rewards traders with a 50% discount for using the coin. It also powers the Binance ecosystem, while being traded on other exchanges as well.
To be honest, they need to come up with a better platform with features like of Bitfinex or Bitmex where you could visually see your entry, stop orders, etc.
Binance exchange has launched their own coin as well, as many major exchanges did the same. Binance coin is a good crypto coin to be utilized for performing transactions very easily and effectively. Thank you so much for paying attention!