The BIG picture. Trend reversal is taking place!! If you are short, you are on the wrong side of the trend.
BBRY should be praying for a nuclear holocaust because it's the only chance it has of surpassing the competition.
I'm no expert on this sector but Huawei has a lot stronger brand than Blackberry today and has a lot bigger presence in Asia. I perceive Huawei as having significant upside as a stock and a possible major competitor to the top brands in the future. Blackberry has had too many bites of the cherry without delivering to expectations, resulting in diminishing brand value and consumer confidence in its products.
However, I do see your point, neither surpassing the competition nor strengthening brand value is really required for a stock to be performing better. I'm just not a big fan of the company and lack confidence in its ability to deliver in a highly competitive sector.
Yeah BBRY is now having to deliver its own flavour of Android and OS development was certainty not its forte when it was a major player. No competitive advantage with a physical keyboard, no security advantage, no business focus advantage, no brand advantage, no consumer confidence... How is this company going to compete? It would've wanted to hire well so maybe that's an area I would be looking at as an investor. What will be it's niche?