Monday, September 11, 2017 Bay Area bookstores hold their own as new Amazon stores loom As e-commerce giant Amazon debuts its new fleet of brick-and-mortar bookstores in the Bay Area, it poses yet another threat to a community of independent booksellers that have weathered a decadeslong onslaught of economic challenges, competitors and industry disruption. The question is whether the remaining bookstores can use the same type of innovation and adaptability to stave off the latest threat from Amazon as they have previous ones. (Mercury News)