Baidu: Dominant Market Share, Sliding Users Loyalty

Discussion in 'Stocks' started by CNThomas, Mar 10, 2009.

  1. CNThomas


    • Baidu still dominated China search market with 73.2% in 2008 versus Google China’s 20.7% market share in terms of total search queries by users.
    • With the de facto monopoly (over 90%) of Chinese search market by Baidu and Google, smaller players are trying to make some inroads by providing differentiated search services such as dedication to developing vertical searches.
    • However, Baidu sees some pulling back in users loyalty, which dropped to 39.9% in 2008 from 41.5% in 2007.
    • Baidu continued control on music search with dominant share of 94.3% in 2008.

    Key highlights from iResearch latest China search engine report.

    China iResearch released its 2008-2009 survey on China search market on March 10, 2009. According to the report, Baidu is still the most used search engine by China internet users with 73.2% market share, up from 72.6% in 2007 in terms of total search queries by users. In contrast, Google China grabbed a 20.7% market share, up from 17.2% in 2007. Baidu and Google put together accounted for over 90% of China search market with expanding gap from their followers including Yahoo China, Sohu’s Sogou and Tencent’s SoSo etc. Tencent’s SoSo was the third Chinese search play in 2008 with a 3.3% market share versus 3.6% in 2007, still a far distance from the top 2 competitors.