http://finance.yahoo.com/news/Apple...tml?x=0&sec=topStories&pos=main&asset=&ccode= Lets see...pay $4.99 for movies when they come out on DVD... My cable provider does that with On demand movies. 99 cents to watch HD TV shows....My cable provider does that for free with on demand. Oh forgot to mention....you have to buy the box for $99. I suppose if you dont watch much TV and dont watch any news channels, or sports channels and you dont mind only a limited selection of TV shows (as not all TV programs will let apple run their shows on the boxes) then this might actually be a good deal for you! But for the average american, this is basically buying something that most cable providers already give you for free, or at the same price without buying a box.