From reddit: -Remember when GE attempted this and it ended them? "Yeah they started off just financing their steam turbines and made sense, then one thing led to another and they somehow ended up liable for billions in nursing home insurance. I bet the Apple executives are all snorting cocaine and thinking 'hey, if a nuclear steam turbine company can sell health insurance why not us? Write it on the brainstorming board!'" "Oddly enough, chunks of GE Capital were actually sold to GS to help build their retail banking business, so in a way, the shadow of GE capital is making these apple cards. What people seem to be glossing over is that GE Capital did not end GE, it was by far their most profitable division. Post 2008 though, it wasn’t great being valued as a risk-addled bank anymore, and their management of numerous industrial divisions went to absolute shit."