i said it before and i will say it again..Apple is just not the same without steve jobs. tim cook is a good man, a smart man, and a good ceo but he is not steve jobs. apple ran a few hundred points on the anticipation of the Iphone 5, a great phone, i have one. that said, what is the next must have product? the TV ? its going to be tough to make deals with all the cable providers and what not but i guess it can be done eventually. today was the first time i actually saw an analyst lower apple estimates this much. after looking at the revised estimates, he only lowered his target to 700 ..that makes no sense and doesnt add up. i think he was trying to minimize the hit. I love everything about Apple but as a long term hold, its very scary at the moment because there is a lack of confidence. 2 years ago no matter how much apple was hit, investors always fely confident in its long term trajectory( upward). now that confidence has now eroded its easy to shake investors out of their position on any negative news. it can be a great trading stock no doubt but a long term investment, i am not so sure until there is some significant support.