newwurld, becareful my friend, I hope this is the last down day and JCP get's some cash, I wonder if William Ackman is shorting this stock to make up his massive losing position of Herbalife? He would love to stick it to George Soros and other investors recently adding to JCP as "passive stakes". The most seasoned investors are prone to "double down", Julian Roberts, Victor Neiderhoffer and the list goes on how meny with thirty plus years in Trading double or triple down. Don't send good money after bad, let this stock run it's course until you are able to better gauge their cash-crunch. I lost way to many friends "Doubling Down", guys with both MBAs and MS in accounting, others with phds in finance too, why? because they thought they knew better than the Market did.
Everyday my friend we are given a another chance to find the best gem of a stock. I met a guy from New York who made a good living writing "Covered Calls", he claimed he made seven figures as long as the Market remained in a dull drum state. Solar Stocks are on fire now and we have not even hit 2014 when most are suppose to break-even or be profitable. Solar and Dry-Bulkers are kicking some butt, do you follow them and other retail stocks like AEO with one Hedge Fund adding to it over the last month? I never saw him again after 2002, I heard the same thing that happened to lots of Options Traders in the book "Pit Bull" happened to him. Martin "Buzzy" Schwarts worked in the Pit seeing one many get rich while another group of traders destroyed because they did not factor in any volatility in their plan. Martin said "Ten months of gains would go up in smoke because the Option Traders did not adjust their game plan by lowering their size in accordance with massive changes in the VIX. That's the book I heard the phrase "They despise you when you are losing and hate you even more if your losing!". Take care my friend, I think we can day-trade and make some killer coin with JCP, peace to you!