%% That can work well. I would never buy a fund or ETF just because the fund manager had a good looking pic in Investors Business Daily, like the ARK fund family had. BUT i sure would NOT ignore it just because a female maybe good with a press release. FEB tends to be a weak month, so tech ETFs are still dong well BLOK has been semi liquid + doing well, but i like to sell/not park every now + then..................................................................................