Ameritrade and news feed. refuses to add symbol

Discussion in 'Trading Software' started by SoesWasBetter, Dec 6, 2016.

  1. For many years the Ameritrade news feed on the Thinkorswim platform has omitted the actual stock symbol(s) in their feed. So you have to read each and every headline to see wtf is going on.

    They have been asked to add a symbol column to the feed for years, and they refuse.

    We know they have the info , as a search on symbol brings up the headline.

    They also don't have any ALERT on symbol capability,

    They add the most esoteric features to the program but not this BASIC functionality.

    Why?
     
  2. From their POV: Does this new feature drive extra revenue? Does it encourage clients to trade more often?
     
  3. Lee-

    Lee-

    I'm not familiar with their platform -- do you pay for the news feed or is it included for "free"? If free, perhaps they have an agreement with their news provider to get a lower cost (to them) feed in exchange for omitting the symbol data.