The markets love key, round number psychological barriers. So from a more investing viewpoint, I would have to agree with you
I saw something this weekend that suggested 6 or 8 percent of all the retail sales were done by Amazon. That's amazing. And it is only going to go higher if Sears and JCP etc...go out of business. One thing that is often overlooked though is the growth of VISA and Mastercard. Everything bought on Amazon is done with a credit card or a debit card, both of which are back my VISA or MC. If Amazon grows, so do MC and VISA. http://www.zerohedge.com/news/2017-05-12/how-amazon-killed-department-store-five-charts
It is even more painful (for not being in it) when you consider the splits. http://www.investopedia.com/article...-you-had-invested-right-after-amazons-ipo.asp