Those of you who are constantly posting about shorting apple, google, or any other popular stock that has gone up significantly in the last 5 years or so, let's face it. You are NOT interested in making money. You are interested in telling a good story one day that people will praise you for. You want to short Google or apple and you hope the stock will tank so that one day you can tell your grandkids or other people who know nothing about the stock market and how you shorted google/apple when it was at its height and rode it all the way down to bankruptcy. Thats the real reason you guys do it. You are hoping for that story to tell down the road. But go ahead short it and the story you will be telling (or rather hiding) is that you shorted apple at $550 (or GOOG at $600) and you went bust when it hit $1000 the next year.