I have been helping some family/friends with their adwords accounts. At the conceptual level adwords and trading have a number of things in common. Are there people in here who run adwords for themselves, their friends, etc? I do not know if it is luck or skill, but I have so far been able to beat the competition by a wide margin. I did it in four different areas, and in different campaigns, so the sample is not too small. In a couple of industries/service areas, I was able to get clicks (that they used to pay for more than $3.00) for around $0.20 while increasing the number of clicks. In businesses that rely on adwords, I think that whoever has the lower click cost rules that market area. My questions are: 1. Are some of you involved in adwords? 2. Are there ways for me to capitalize on this? Please give suggestions. 3. Did you notice similarities with trading? 4. Any other comments/questions/suggestions would be welcome.