the consumer is still retrenching but AAPL. like GOOG,is a revolution. its a way of life, a way of thinking,a philosophy. think about it. they just do everything right and have the coolest product. yeah,we can talk about the Envy and thChocolate or whatever the heck they are called but AAPL is truely in a league of their own. RIMM is a one trick pony with no halo effect but i do like them. just not as much as AAPL. from computer systems to gadgets,they have the coolest most enticing stuff. you just cannot go against them. ever look at an AAPL and then a microsoft operating system,how boring does microsoft seem!