I think part of it was those holding out for the next gen iphone. We can see that in the sales of the 4GS. Looks like the iphone 3 and 3GS sold around 1 million (did a quick google so these numbers might be off). The iphone 4 i believe sold 1.7 million, and this 4GS has sold more than 4 million in the same 3 day time period. I also believe the HP touchpad wholesale giveaway affected sales of the ipad, though many thought it wouldn't... lastly Mac sales came in strong.
Closed at $1.49 The AAPL options did better than the QQQ options during these earnings. The AAPL 420 put is trading at $24.75, up almost 200% while the QQQ put is up about 130%. Since AAPL makes up 14% of the QQQ the QQQ options are a good alternative to the AAPL options. -------------------------- I put the ELITE in Elitetrader